We are looking for one account services/ public relations intern, and one art direction/ design intern for our 10-week program beginning May 21. The applications are due this Friday, March 30.
Monday, March 26, 2012
Last Call for Career Clarity Applications!
Are you a college student still wondering what you're going to do all summer? Don't worry, it isn't too late to apply for the Sells Agency Career Clarity program!
Thursday, March 22, 2012
The State of the News Media 2012
As a marketing firm we are always interested in the topics of news and social media and how these ever-evolving industries can best be utilized for our clients. The Pew Research Center’s report “The State of the News Media 2012” has been released, and this comprehensive annual report contains a lot of information relevant to the marketing industry and how consumers are accessing news today. One major issue addressed in the report is the fundamental challenge for news organizations to maintain a presence on mobile platforms and social media channels.
Other interesting topics covered include information on digital media, the mobile market and the role of social media in news today.
You can read a full overview of the report here, as well as access the full report.
Tuesday, March 20, 2012
ATU-Ozark Photoshoot
We are excited to begin sharing with you a new campaign for Arkansas Tech University’s Ozark campus.
Arkansas Valley Technical Institute became part of the Tech system in 2006, and we have been marketing their brand across the River Valley since then. They have experienced tremendous growth in that time and recently came to us for a new branding campaign.
The new campaign features graduates from the Ozark campus in two of their most in-demand programs – allied health and technology. Jason Masters was the photographer for this project.
We will share the whole campaign soon, but in the meantime, here is a peak at some production stills from our recent photoshoot!
Wednesday, March 14, 2012
Thursday, March 8, 2012
PRSA Unveils New Definition of Public Relations
In January we told you about the Public Relations Society of America’s international campaign to modernize the definition of public relations. The “PR Defined” campaign allowed everyone, from public relations professionals to the clients that hire them, to voice their opinion on what the evolving definition of public relations should be.
The previous definition of public relations, which had been held since 1982 was:
“Public relations helps an organization and its publics adapt mutually to each other.”
Following a public vote last month, here is the new definition of public relations by PRSA:
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
The public vote took place over two weeks in February and drew 1,447 votes, with the winning definition receiving 46.4 percent of the vote. PRSA CEO Gerard Corbett expressed his thoughts on the new definition in a blog post on the organization’s website, "Simple and straightforward, this definition focuses on the basic concept of public relations—as a communication process, one that is strategic in nature and emphasizing mutually beneficial relationships.“
Undoubtedly, the final definition will have its share of critics, and PRSA says that this is just the beginning, not the end of the debate. The PR Defined blog will stay open for discussion on the new definition, so check it out here and leave your feedback.
Friday, March 2, 2012
The Pull of Pinterest
We know we aren’t the first people to write about the Pinterest trend. Communications consultant Shel Holtz recently confirmed there are now more than 50 million blog posts referencing or featuring the social media site. Clearly Pinterest is doing something right. Because these days, a new form of social media isn’t groundbreaking news, but what about a social media outlet that sucks you in and has you asking yourself: Why am I so addicted to Pinterest?
Pinterest is a site that allows members to create digital boards as a way to organize and catalog images they find on the internet, and anything is game - from recipes, to a pair of shoes, to something they find on an interesting blog. Virtually anything can be “pinned” to different boards the user creates. With over 10 million users, the content on Pinterest is almost endless.
Pinterest has been around since 2008, so why are we just now hearing so much about it? As social media, particularly Facebook and Twitter, continue to evolve, people find themselves overwhelmed with status updates and comments. There are those of us who can’t make dinner without creating a Facebook album of our meal, or risk depriving followers of our opinions on the big game.
In a recent article by Fast Company, Dr. Christopher Long, a professor at Ouachita Baptist University, explains how Pinterest serves as a much-needed escape from the day-to-day content sharing of other social media sites.
“It’s not a place where I have to worry about being bombarded by other people’s over-sharing of uninteresting or annoying daily experiences or about accidentally revealing intimate details of my day-to-day life,” Long said.
So how can Pinterest be a useful tool in the world of marketing? Like all tactics, Pinterest makes a lot of sense for some businesses and no sense at all for others. When it does make sense, Pinterest can provide a fun way for consumers to discover brand values and company culture. Here are a few examples of a few brands that are using Pinterest well to build awareness:
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