When Conway-based US CosmeCeuticals contacted us last spring about marketing their skin care line, we were excited about the opportunity as well as the challenges that come with branding a completely new product. Already part of a reputable compounding pharmacy within the community, they were armed with an innovative, high-quality product and an always-motivated, “whatever it takes” attitude. What they needed from us was direction, and we were happy to provide the clarity they’d yet been unable to find.
Following some preliminary planning and research, we began developing the brand and messaging. Our first challenge was determining the best way to present consumers the benefits of such a scientific product in an easily digestible manner, like that of most beauty products. For this we created a labeling system which made the products associated with each skin type immediately identifiable. Surrounding this new system, collateral materials were developed, which included original photography and detailed product information. From comprehensive product brochures and new labels to a complete website and seven-foot in-store displays, every component of the campaign was ready for rollout in December.
Now in 2010, we anxiously await the results as Rx Solutions is introduced during a three-month test market. Following this, it is scheduled to be released statewide and later, nationwide. The client’s non-stop excitement has motivated us at every step, and now we’re ready to help Rx Solutions make a big entrance. If you’d like to take a look at this impressive line of products, visit www.rxskintherapy.com.
