Taking Flight with Holland SheltAir Aviation Group

So far 2010 has kept us on our toes, and we’re excited to say that it doesn’t seem to be slowing down. Here at the Sells Agency, we are thrilled to begin working with Holland SheltAir Aviation Group, based in Fort Lauderdale, Florida. Founded in the 1960s as Holland Builders Inc., it wasn’t long before the general aviation development and contracting company started to expand.

Today, Holland SheltAir provides a variety of aircraft services to the aviation community through its network of fixed-base operations located in Florida, New York and Georgia. The group also encompasses aviation design-build and leasing subsidiaries Holland Builders Inc. and SheltAir Aviation Facilities. With Holland Builders Inc., SheltAir Aviation Facilities and SheltAir Aviation Services being under the umbrella of the Holland SheltAir Aviation Group, they are able to incorporate a unique combination of skills related to the development, management and operation of properties in commercial and general aviation.

As we begin working on a strategic marketing program for SheltAir, one of the primary goals in our work will be to streamline the marketing efforts of the three different Holland SheltAir operations. We’ll be sure to keep you updated as our partnership with SheltAir takes off.

Learning our ABC

We’ve had our hands full throughout the first half of this year helping ABC Financial Services, Inc. with a full rebranding effort. We’re excited to finally announce our partnership with this new client. Over the past 30 years, ABC has experienced tremendous growth. They were founded in 1981 as a simple billing company, but they have gradually evolved to provide full-service software, marketing and EFT solutions to fitness clubs across the country. This huge growth called for rebranding of equal proportion.

Among the efforts, ABC wanted the central focus of their ad campaign to be on their outstanding customer service and client relationships. We’ve illustrated this in various media, most prominently on their website. As well as updating the site with a new look, new functions and easier navigation, we took quotes from actual clients about their experiences and put them front and center. Nothing gets the point across like hearing results straight from the source.

We also updated ABC’s logo to give it a more modern feel. A curved line now swoops through the name, representing the company’s forward momentum. Check out their new look and all the progress we’ve made at ABC’s new website, www.abcfinancial.com.