Arvest first began passing out popcorn at the bank’s first branch, located in Bentonville, Arkansas, many years ago to make their customer’s banking experience more enjoyable. The bank’s 230+ locations are now known for having popcorn on hand for their customers, and today all Arvest branches are celebrating National Popcorn Day.
To get the full history of this fun Arvest tradition, check out the bank’s “Why Celebrate National Popcorn Day?” blog here. And don’t forget to stop by an Arvest branch today for your own bag of free popcorn!
Thursday, January 19, 2012
Monday, January 16, 2012
PR Defined
The Sells Agency is a marketing firm that offers full advertising and public relations services. Okay, but what does that really mean? In short, it means we work with our clients to define their business goals and set forth a plan, using a variety of communications tactics, to achieve them. Since we wear so many different hats around here, sometimes it is hard to clearly define all our capabilities. Within different industries, and certainly within the field of communications, it is important to clearly articulate what you do. Luckily, for our PR department, the Public Relations Society of America (PRSA) is currently leading an international effort to modernize the definition of public relations.
The practice of what is now commonly referred to as “public relations” dates back to the early 20th century. Over the years, public relations has been defined many ways, with the definition often evolving alongside technological advances and changing roles. In 1982, PRSA adopted this definition of PR, which remains widely in use:
“Public relations helps an organization and its publics adapt mutually to each other.”
The practice of what is now commonly referred to as “public relations” dates back to the early 20th century. Over the years, public relations has been defined many ways, with the definition often evolving alongside technological advances and changing roles. In 1982, PRSA adopted this definition of PR, which remains widely in use:
“Public relations helps an organization and its publics adapt mutually to each other.”
Pretty short and sweet, right? While this statement still holds true, thirty years have passed, and it is time for a rethink. Below are the three definitions of PR that the PRSA is currently gathering feedback on for their “PR Defined” campaign.
Definition No. 1:
“Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results.”
“Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results.”
Definition No. 2:
“Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics.”
“Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics.”
Definition No. 3:
“Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.”
“Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.”
We think it’s important to let those of you who hire PR practitioners like the Sells Agency have a say, so which one is your favorite? Go here and give PRSA your feedback.