Our holiday card will have you seeing green, but we promise there are no Grinchs here at the Sells Agency. We can’t say that it was all smiles and kind words as we painted our hands and squeezed 16 people into a circle for the “perfect” shot, but we certainly had fun and the end result was worth it.
From everyone at the Sells Agency, have a safe and happy holiday season, and best wishes for 2012. Merry Christmas!
Click here for a special holiday greeting from the Sells Agency!
Whether in business or in our personal lives, most of us are trying in some way to identify the latest trends. In business, spotting the upcoming trends can give your company a significant advantage over the competition, or even be the catalyst for starting a new, successful company.
As an advertising agency, we are constantly assessing the trends of our client’s industries, which is, of course, part art and part science. We do this by trying to anticipate what target audiences want from a business now and several years from now, as well as paying attention to their business environments.
Some of the potential trends we’ve been paying attention to this year include health insurance products becoming more retail focused, how the banking industry is reacting to new regulations and how those regulations are affecting the customer experience, and the resurgence of travel and tourism and how it is impacted by online, social media and smartphone usage.
During December there are always a plethora of lists that attempt to predict business trends for the upcoming year, so in the spirit of the new year, we are sharing with you one of the more informative lists we’ve read; a discussion on Internet marketing trends to watch in 2012 by Small Business Trends. Click here to check it out.
The Sells Agency is seeking an experienced agency account executive to work in our Fayetteville, Arkansas office. Qualified candidates will have a college degree and two to five years of experience in an agency environment working in the account services area.
This account executive will work closely with our director of Northwest Arkansas in providing top-notch customer service and marketing counsel to our NWA clients including Arvest Bank, Fayetteville Advertising & Promotion Commission and Rausch-Coleman Homes.
Qualified candidates should email a cover letter and resume to mike@sellsagency.com.
The Sells Agency would like to congratulate several of our clients on being named finalists and winners in the 2011 Arkansas Business Best of Business Awards. For the seventh year running, thousands of Arkansans voted for the companies that they think are exceptional. Categories in this competition range from finance to building services to nonprofits.
Arvest Bank took first place in the “Best Bank for Business” category, QualChoice was a finalist for “Best Health Care Insurance Provider” and Edafio Technologies was a finalist for “Best Computer Services Company.”
We agree with Arkansas Business readers, and the recognition is certainly well deserved. Congratulations to the teams at Arvest, QualChoice and Edafio.
How many different companies or businesses do you “like” on Facebook? Your simple click of approval is something that many organizations want, and even set as a condition for giveaways and contests. You may remember that we asked for Facebook “likes” during our Christmas in July giveaway.
Many Facebook users will “like” a brand page to take advantage of coupons and discounts, they will also quickly leave that page if the offer proves to be something less than was promised. As businesses venture into Facebook marketing, it is crucial that they still follow traditional marketing best practices. Misleading or false information can quickly do a lot of damage, and fast, particularly in social media.
While Facebook can be a fun and useful tool for many, the National Advertising Division (NAD) of the Council of Better Business Bureaus has recently set some rules for businesses who solicit “likes” on Facebook without being clear about the details.
Check out these articles from Second Wind and the Boston Business Journal for more information on the NAD’s rules regarding soliciting Facebook likes.