We recently created our first television spot for our new client, QualChoice Health Insurance. Designed to look nothing like your typical insurance ad, we personally think it accomplishes that pretty well. The accompanying print follows the same visual look, as will the three TV spots to follow in May. See the campaign on stations in Little Rock and NWA. But, if you just can't wait, you can view the first spot here.
Tuesday, April 27, 2010
Monday, April 19, 2010
Accomplishments from NWA
Leigh Allison has been a fixture of our public relations department since joining the Sells Agency in early 2007.
She recently received Accreditation in Public Relations (APR), a mark of distinction for those in the public relations industry who demonstrate their commitment to the profession and to its ethical practice. Only an average of 300 people attain APR status per year throughout the United States.
Leigh’s commitment to the industry extends to her role in the Northwest Arkansas Chapter of the Public Relations Society of America (PRSA), the leading organization for area PR professionals committed to strengthening and advancing the industry. PRSA recently named the Northwest Arkansas chapter the fasted growing “boutique” chapter in the nation.
She currently serves as president of the chapter, plus she was chair of the hospitality committee that recently organized and hosted the successful “Building Your Brand” PRSA Communications Conference held in Rogers in October 2009. The conference boasted 100 participants from Arkansas and Oklahoma.
Much of her focus is spent managing her clients’ various public relations needs, including strategic planning, media relations, issues management, event publicity and executive training. In the banking and finance industry, she works closely with regional giant Arvest Bank, whose assets now reach beyond the $10 billion mark. Her work with Arvest includes media markets in both Arkansas and Missouri in addition to working on bank-wide initiatives.
Aside from banking, she helps promote one of Arkansas’ best tourism products, the city of Fayetteville, and is very familiar with the healthcare landscape in Northwest Arkansas through her work with Mercy Health System of NWA and HealthSouth of Fort Smith.
After beginning with the Sells Agency in January of 2007 as a public relations account coordinator, Leigh advanced to become an associate account executive in a little over a year and then earned the title of account executive in October 2008. Two promotions, an accreditation and even her own blog entry – what more could anyone want? Seriously, though, congratulations to Leigh on reaching yet another milestone in her career.
She recently received Accreditation in Public Relations (APR), a mark of distinction for those in the public relations industry who demonstrate their commitment to the profession and to its ethical practice. Only an average of 300 people attain APR status per year throughout the United States.
Leigh’s commitment to the industry extends to her role in the Northwest Arkansas Chapter of the Public Relations Society of America (PRSA), the leading organization for area PR professionals committed to strengthening and advancing the industry. PRSA recently named the Northwest Arkansas chapter the fasted growing “boutique” chapter in the nation.
She currently serves as president of the chapter, plus she was chair of the hospitality committee that recently organized and hosted the successful “Building Your Brand” PRSA Communications Conference held in Rogers in October 2009. The conference boasted 100 participants from Arkansas and Oklahoma.
Much of her focus is spent managing her clients’ various public relations needs, including strategic planning, media relations, issues management, event publicity and executive training. In the banking and finance industry, she works closely with regional giant Arvest Bank, whose assets now reach beyond the $10 billion mark. Her work with Arvest includes media markets in both Arkansas and Missouri in addition to working on bank-wide initiatives.
Aside from banking, she helps promote one of Arkansas’ best tourism products, the city of Fayetteville, and is very familiar with the healthcare landscape in Northwest Arkansas through her work with Mercy Health System of NWA and HealthSouth of Fort Smith.
After beginning with the Sells Agency in January of 2007 as a public relations account coordinator, Leigh advanced to become an associate account executive in a little over a year and then earned the title of account executive in October 2008. Two promotions, an accreditation and even her own blog entry – what more could anyone want? Seriously, though, congratulations to Leigh on reaching yet another milestone in her career.
Monday, April 12, 2010
Tiger makes a commercial. The Sells Agency makes a TV appearance.
Nike launched a controversial ad featuring Tiger Woods with a voiceover by his deceased father, Earl. Released last week, just in time for his debut at the Masters, this TV spot had more free coverage in both the mainstream and social media outlets than even Nike could’ve paid for.
Love it or hate it, the spot seems to be helping Tiger’s reputation, which is what Nike was banking on. According to Zeta Interactive, a company that monitors message boards, blogs and social media posts, Tiger’s public perception is on the rise – as if it had any other way to go.
The day prior to the Masters tournament, Woods’ online reputation was at 51 percent positive and 49 percent negative. Just two days later, the positive number had reached 69 percent and the negative fell to 31 percent. Not surprisingly, Nike’s online reputation rose between ten and 15 percent, too.
We were invited to share our two cents on the Nike spot with KARK and KARZ viewers last week. Click here to view the news segment – and the Nike ad itself. Here’s hoping our already stellar reputation garners a few extra points in the polls!
Love it or hate it, the spot seems to be helping Tiger’s reputation, which is what Nike was banking on. According to Zeta Interactive, a company that monitors message boards, blogs and social media posts, Tiger’s public perception is on the rise – as if it had any other way to go.
The day prior to the Masters tournament, Woods’ online reputation was at 51 percent positive and 49 percent negative. Just two days later, the positive number had reached 69 percent and the negative fell to 31 percent. Not surprisingly, Nike’s online reputation rose between ten and 15 percent, too.
We were invited to share our two cents on the Nike spot with KARK and KARZ viewers last week. Click here to view the news segment – and the Nike ad itself. Here’s hoping our already stellar reputation garners a few extra points in the polls!