Last week, the Arkansas Bank Marketing Association presented the winners of their annual awards, recognizing the best creative for the state’s financial institutions. The Sells Agency is pleased to announce that we received 13 awards, plus four judges’ awards (including “Best of Show”).
Being honored by the bank marketing industry is a great feeling. Even better is that all three of our banking clients were recognized: Arvest Bank, Centennial Bank and Southern Bancorp. You’ll also notice that the winning creative came in a wide range of media, including print, television, radio, outdoor and interactive.
Here is a complete list of winning work from the Sells Agency. The next step is the National Bank Marketing Awards, to be announced in September. You can bet that we’ll keep you posted.
Winner – Centennial Bank “Annual Report” for Collateral
Winner – Arvest Bank “Hybrid Giveaway Microsite” for Electronic Media
Winner – Southern Bancorp “Southern Hospitality Newspaper” for Newspaper/Color
Winner – Centennial Bank “Hot Dog Ad” for Newspaper/Color
Winner – Centennial Bank “Outdoor Name Change Campaign” for Outdoor
Honorable Mention – Centennial Bank “Bug and Mobile Branch Wraps” for Outdoor
Winner – Centennial Bank “Name Change Radio” for Radio/Single Entry
Winner – Southern Bancorp “Southern Hospitality TV” for TV/Single Entry
Winner – Arvest “Changing World Business” for TV/Single Entry
Honorable Mention – Arvest “Changing World Consumer” for TV/Single Entry
Winner – Southern Bancorp “Arkadelphia Campaign” for TV Campaign
Winner – Arvest Bank “Changing World Campaign” for TV Campaign
Honorable Mention – Centennial Bank “Name Change Campaign” for Total Campaign
Best of Print – Centennial Bank “Hot Dog Ad”
Best of Radio – Centennial Bank “Name Change Radio”
Best of Television – Arvest Bank “Changing World Campaign”
Best of Show – Arvest Bank “Changing World Campaign”
Wednesday, May 27, 2009
Tuesday, May 26, 2009
Boob Tube Still King
For you marketers out there who may think traditional TV has been overturned as the king of media – think again.
According to a recent study commissioned by the Nielsen-backed Council for Research Excellence, consumers on average spend 67% of their daily media time with TV. Even 18- to 24-year-olds – who spend more time with mobile and other out-of-home media than any other group in the survey – spend a majority of their screen-time with TV (56%).
But surprisingly, those in the youngest group were not the biggest users of computers. That distinction goes to 35- to 44-year-olds. This group spends almost 40% of their screen-time with computers, by far the largest percentage among the various groups. But even among these heavy-users, television still received the lion’s share of attention (almost 55%).
We could break down newspaper and radio usage and find similar stories of so-called old school media maintaining dominance in the very different environment of today. How all of these percentages will shake out in the near-future remains to be seen. Mobile, for example, has only just begun to make its presence known. But for today, at least, new isn’t necessarily better.
Daily minutes spent with four screens:
Source: Ball State University Center for Media Design, Sequent Partners
According to a recent study commissioned by the Nielsen-backed Council for Research Excellence, consumers on average spend 67% of their daily media time with TV. Even 18- to 24-year-olds – who spend more time with mobile and other out-of-home media than any other group in the survey – spend a majority of their screen-time with TV (56%).
But surprisingly, those in the youngest group were not the biggest users of computers. That distinction goes to 35- to 44-year-olds. This group spends almost 40% of their screen-time with computers, by far the largest percentage among the various groups. But even among these heavy-users, television still received the lion’s share of attention (almost 55%).
We could break down newspaper and radio usage and find similar stories of so-called old school media maintaining dominance in the very different environment of today. How all of these percentages will shake out in the near-future remains to be seen. Mobile, for example, has only just begun to make its presence known. But for today, at least, new isn’t necessarily better.
Daily minutes spent with four screens:
Source: Ball State University Center for Media Design, Sequent Partners
Friday, May 1, 2009
We Think Bob-Bob Would Be Proud
We’re not sure how many of you remember, but this full-service advertising agency started out as a formidable public relations firm, Bob Sells Public Relations. Over the years, and following the “retirement” of the senior Sells, we took on more and more advertising and marketing clients and the agency’s primary focus shifted.
Knowing how vital public and media relations are to any well-executed marketing plan, we’ve been working with clients to place more emphasis on long-term PR efforts. It’s been exciting to get back to our roots! We’re still that full-service agency you’ve always loved and trusted, but we’ve beefed up our PR department and people are taking notice.
Most recently, the Northwest Arkansas PRSA chapter took notice at their annual APEX awards, held on April 29. The Sells Agency received three out of 14 awards given for outstanding work in the PR/Communications field. No other agency received more!
We were honored for our work on the city of Fayetteville’s eNewsletter, Mercy Health System’s “Move to Mercy” press kit and Mercy Health System’s “Sister Anita” illustration. We’d like to thank these clients for all of the hard work they put into these projects and for recognizing that dedication to public and media relations will long outlast the effects of any one campaign.
Isn’t that right, Bob-Bob!
Knowing how vital public and media relations are to any well-executed marketing plan, we’ve been working with clients to place more emphasis on long-term PR efforts. It’s been exciting to get back to our roots! We’re still that full-service agency you’ve always loved and trusted, but we’ve beefed up our PR department and people are taking notice.
Most recently, the Northwest Arkansas PRSA chapter took notice at their annual APEX awards, held on April 29. The Sells Agency received three out of 14 awards given for outstanding work in the PR/Communications field. No other agency received more!
We were honored for our work on the city of Fayetteville’s eNewsletter, Mercy Health System’s “Move to Mercy” press kit and Mercy Health System’s “Sister Anita” illustration. We’d like to thank these clients for all of the hard work they put into these projects and for recognizing that dedication to public and media relations will long outlast the effects of any one campaign.
Isn’t that right, Bob-Bob!
