We believe that public relations and media relations are as important as advertising when it comes to the long-term success of one's business. Fortunately, our clients believe it, too.
We help businesses build relationships with media all over the U.S. right from our Little Rock and Fayetteville offices. Recently, Sheltair, one of our clients based in Florida, held a groundbreaking ceremony in Panama City for their new FBO (fixed base operation) facility. The need for the new airport where the FBO is located has been the topic of much debate, but Sheltair's general aviation facility is being built specifically for the long-term convenience of general aviation pilots and we are proud to have helped Sheltair gain coverage on WJHG that addressed this point.
Click here to check out the story.
Thursday, December 30, 2010
Monday, December 27, 2010
We Owe It To Our Clients
Check out this article posted today on ArkansasBusiness.com citing the Sells Agency's "significant growth in 2010." We'd like to thank our many wonderful clients for another great year as we look forward to the new challenges of 2011.
Friday, December 17, 2010
Last Minute Shopper?
We're here to help. Click below to view the Sells Agency Gift Finder.
Merry Christmas from all of us!
Merry Christmas from all of us!
Tuesday, November 30, 2010
A “Sweet” Addition to the Sells Agency
December is upon us and as we prepare to decorate our tree here at the office, we have more than just the holidays to celebrate – we have a new addition to the agency! Kati Wessinger has been with us since August, assisting the busy creative team with their workload. As of this week, she will be sticking around full-time serving as a production artist.
Kati is the third new staff member to join Sells Agency this year. She is a 2010 graduate of the University of Arkansas at Fayetteville with a BA in journalism. Her hard work and excellence in all her projects these past few months made us realize that we just couldn’t bear to see her go.
As an added disclaimer, we continue to stand by the fact that Kati’s tremendous baking and cake decorating skills had no direct impact on her being made a full-time employee. This skill set is simply an added perk! If you want to check out Kati’s side gig, see her blog at katiscakeproject.blogspot.com – but don’t even think about trying to steal her away.
Welcome, Kati!
Kati is the third new staff member to join Sells Agency this year. She is a 2010 graduate of the University of Arkansas at Fayetteville with a BA in journalism. Her hard work and excellence in all her projects these past few months made us realize that we just couldn’t bear to see her go.
As an added disclaimer, we continue to stand by the fact that Kati’s tremendous baking and cake decorating skills had no direct impact on her being made a full-time employee. This skill set is simply an added perk! If you want to check out Kati’s side gig, see her blog at katiscakeproject.blogspot.com – but don’t even think about trying to steal her away.
Welcome, Kati!
Friday, November 12, 2010
Q&A With PRSSA
Last week we had some visitors at the agency – the University of Arkansas Public Relations Student Society of America (PRSSA) chapter. We gave the group a look into agency life, walking them through our different roles and how everyone works together to get things done. These up-and-coming PR and marketing professionals then got the chance to talk openly about the job search process with our very own Mike Sells. Below we’ve broken down some of Mike’s best advice for students entering the job market:
“You spend four years preparing for your career. You can spend two to four hours preparing for an interview.”
In other words, do your research. When you go to an interview it is usually pretty obvious whether or not you’re prepared to be there. Researching general industry trends is good, but you should also look at the specific agency and their clients and competitors. Prepare questions regarding their past projects and how they operate.
“You can’t train smart.”
In case you’d forgotten, your GPA does matter. While the number is important, balance and honesty also play a role. Don’t make excuses, but if you were working two jobs the semester you failed math don’t be afraid to say so.
“What are you doing to show me that you are the best?”
If you interview for a position in an agency, it helps to show that you truly want the position you are there for. Read books about account services, pursue internships in graphic design or volunteer your services at school as a copywriter. You should be able to show that you are developing your skills and are passionate about what you want to do.
We enjoyed the visit from a bright young bunch – one which we look forward to seeing big things from in the future.
“You spend four years preparing for your career. You can spend two to four hours preparing for an interview.”
In other words, do your research. When you go to an interview it is usually pretty obvious whether or not you’re prepared to be there. Researching general industry trends is good, but you should also look at the specific agency and their clients and competitors. Prepare questions regarding their past projects and how they operate.
“You can’t train smart.”
In case you’d forgotten, your GPA does matter. While the number is important, balance and honesty also play a role. Don’t make excuses, but if you were working two jobs the semester you failed math don’t be afraid to say so.
“What are you doing to show me that you are the best?”
If you interview for a position in an agency, it helps to show that you truly want the position you are there for. Read books about account services, pursue internships in graphic design or volunteer your services at school as a copywriter. You should be able to show that you are developing your skills and are passionate about what you want to do.
We enjoyed the visit from a bright young bunch – one which we look forward to seeing big things from in the future.
Monday, November 1, 2010
NEDA Some More Awards?
Carlton-Bates was recognized last week at the Channel Marketing Awards sponsored by the National Electronic Distributors Association (NEDA). CBC took home three awards, two that we proudly created.
Carlton-Bates was a Platinum winner in the Web Promotion category for their Honeywell Limitless® Landing Page. Honeywell’s Limitless® switches offer a wireless solution that lets switches be installed anywhere they’re needed. We used a specific landing page to target the message specifically to those who had responded to our overall Honeywell Limitless® campaign.
Speaking of the Honeywell Limitless® campaign, Carlton-Bates earned a Gold in the Integrated Marketing category. Through the landing page, an eblast and banner ads, we created a campaign to increase awareness of the product. The results among prospects were impressive, with the eblast being opened by almost 1,500 people, 11% of which went on to click-thru to the site
Carlton-Bates also won a Gold for The Current, their employee newsletter. It is the main vehicle used to deliver information to the CBC team and keep all employees informed about what is going on at CBC. This newsletter is created internally at Carlton-Bates and mailed directly to the homes of CBC employees and their families.
Congratulations to both Carlton-Bates and our team.
Carlton-Bates was a Platinum winner in the Web Promotion category for their Honeywell Limitless® Landing Page. Honeywell’s Limitless® switches offer a wireless solution that lets switches be installed anywhere they’re needed. We used a specific landing page to target the message specifically to those who had responded to our overall Honeywell Limitless® campaign.
Speaking of the Honeywell Limitless® campaign, Carlton-Bates earned a Gold in the Integrated Marketing category. Through the landing page, an eblast and banner ads, we created a campaign to increase awareness of the product. The results among prospects were impressive, with the eblast being opened by almost 1,500 people, 11% of which went on to click-thru to the site
Carlton-Bates also won a Gold for The Current, their employee newsletter. It is the main vehicle used to deliver information to the CBC team and keep all employees informed about what is going on at CBC. This newsletter is created internally at Carlton-Bates and mailed directly to the homes of CBC employees and their families.
Congratulations to both Carlton-Bates and our team.
Monday, October 25, 2010
Place Your Bats
For most offices, this week means an onslaught of unnaturally colored baked goods and fun-size candy bars amid a few sparkly orange and black decorations. If your dress code is lax enough, you might even see a few distasteful, though pop culturally relevant, costumes. But here at the Sells Agency, our Halloween celebrations have been put on hold. This Monday there were no tricks, no treats – only TERROR!
It was a dreary, humid Monday morning as Sells Agency employees began to trickle into the building. Gaea Miller, director of finance and usual early bird, arrived first on the scene, expecting nothing out of the ordinary as the elevator doors opened to the second floor. Thoughts of the upcoming pay period were erased from her mind as a new image was seared into it. There it was, outside the window, hanging upside-down in wait.
“Well at first when I saw the big round belly and the beady eyes, I thought it was another politician coming after my vote, and that was the scariest part,” said Miller. “I left the lights off and ran back to my office where I distracted myself by making up random amounts for when I call in this week's payroll.”
Media director Greg Harrison was the next to arrive. Having a demonstrated record of level-headedness in times of skunk-flavored jelly bean dispensation and rodent windshield wiper duct infiltration, his demure reaction surprised no one.
“Really it just looked like a potato with wings hanging on the window,” said Harrison. “I have a friend who says they aren’t dangerous, so I wasn’t worried.”
In the agency-wide traffic meeting, an announcement was made alerting everyone to the imminent danger lurking in the lobby. The minute the meeting ended, copywriter Lauren Carrigan could be hearing yelling, “he’s so cuuuuuute!” as she fumbled to snap a picture with her phone. She was quickly distracted with a large, tedious document to proof before she could bring up the topic of adoption.
Though the threat was removed by mid-afternoon, this image was captured from security footage.
It was a dreary, humid Monday morning as Sells Agency employees began to trickle into the building. Gaea Miller, director of finance and usual early bird, arrived first on the scene, expecting nothing out of the ordinary as the elevator doors opened to the second floor. Thoughts of the upcoming pay period were erased from her mind as a new image was seared into it. There it was, outside the window, hanging upside-down in wait.
“Well at first when I saw the big round belly and the beady eyes, I thought it was another politician coming after my vote, and that was the scariest part,” said Miller. “I left the lights off and ran back to my office where I distracted myself by making up random amounts for when I call in this week's payroll.”
Media director Greg Harrison was the next to arrive. Having a demonstrated record of level-headedness in times of skunk-flavored jelly bean dispensation and rodent windshield wiper duct infiltration, his demure reaction surprised no one.
“Really it just looked like a potato with wings hanging on the window,” said Harrison. “I have a friend who says they aren’t dangerous, so I wasn’t worried.”
In the agency-wide traffic meeting, an announcement was made alerting everyone to the imminent danger lurking in the lobby. The minute the meeting ended, copywriter Lauren Carrigan could be hearing yelling, “he’s so cuuuuuute!” as she fumbled to snap a picture with her phone. She was quickly distracted with a large, tedious document to proof before she could bring up the topic of adoption.
Though the threat was removed by mid-afternoon, this image was captured from security footage.
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