We recently created our first television spot for our new client, QualChoice Health Insurance. Designed to look nothing like your typical insurance ad, we personally think it accomplishes that pretty well. The accompanying print follows the same visual look, as will the three TV spots to follow in May. See the campaign on stations in Little Rock and NWA. But, if you just can't wait, you can view the first spot here.
Tuesday, April 27, 2010
Monday, April 19, 2010
Accomplishments from NWA
Leigh Allison has been a fixture of our public relations department since joining the Sells Agency in early 2007.
She recently received Accreditation in Public Relations (APR), a mark of distinction for those in the public relations industry who demonstrate their commitment to the profession and to its ethical practice. Only an average of 300 people attain APR status per year throughout the United States.
Leigh’s commitment to the industry extends to her role in the Northwest Arkansas Chapter of the Public Relations Society of America (PRSA), the leading organization for area PR professionals committed to strengthening and advancing the industry. PRSA recently named the Northwest Arkansas chapter the fasted growing “boutique” chapter in the nation.
She currently serves as president of the chapter, plus she was chair of the hospitality committee that recently organized and hosted the successful “Building Your Brand” PRSA Communications Conference held in Rogers in October 2009. The conference boasted 100 participants from Arkansas and Oklahoma.
Much of her focus is spent managing her clients’ various public relations needs, including strategic planning, media relations, issues management, event publicity and executive training. In the banking and finance industry, she works closely with regional giant Arvest Bank, whose assets now reach beyond the $10 billion mark. Her work with Arvest includes media markets in both Arkansas and Missouri in addition to working on bank-wide initiatives.
Aside from banking, she helps promote one of Arkansas’ best tourism products, the city of Fayetteville, and is very familiar with the healthcare landscape in Northwest Arkansas through her work with Mercy Health System of NWA and HealthSouth of Fort Smith.
After beginning with the Sells Agency in January of 2007 as a public relations account coordinator, Leigh advanced to become an associate account executive in a little over a year and then earned the title of account executive in October 2008. Two promotions, an accreditation and even her own blog entry – what more could anyone want? Seriously, though, congratulations to Leigh on reaching yet another milestone in her career.
She recently received Accreditation in Public Relations (APR), a mark of distinction for those in the public relations industry who demonstrate their commitment to the profession and to its ethical practice. Only an average of 300 people attain APR status per year throughout the United States.
Leigh’s commitment to the industry extends to her role in the Northwest Arkansas Chapter of the Public Relations Society of America (PRSA), the leading organization for area PR professionals committed to strengthening and advancing the industry. PRSA recently named the Northwest Arkansas chapter the fasted growing “boutique” chapter in the nation.
She currently serves as president of the chapter, plus she was chair of the hospitality committee that recently organized and hosted the successful “Building Your Brand” PRSA Communications Conference held in Rogers in October 2009. The conference boasted 100 participants from Arkansas and Oklahoma.
Much of her focus is spent managing her clients’ various public relations needs, including strategic planning, media relations, issues management, event publicity and executive training. In the banking and finance industry, she works closely with regional giant Arvest Bank, whose assets now reach beyond the $10 billion mark. Her work with Arvest includes media markets in both Arkansas and Missouri in addition to working on bank-wide initiatives.
Aside from banking, she helps promote one of Arkansas’ best tourism products, the city of Fayetteville, and is very familiar with the healthcare landscape in Northwest Arkansas through her work with Mercy Health System of NWA and HealthSouth of Fort Smith.
After beginning with the Sells Agency in January of 2007 as a public relations account coordinator, Leigh advanced to become an associate account executive in a little over a year and then earned the title of account executive in October 2008. Two promotions, an accreditation and even her own blog entry – what more could anyone want? Seriously, though, congratulations to Leigh on reaching yet another milestone in her career.
Monday, April 12, 2010
Tiger makes a commercial. The Sells Agency makes a TV appearance.
Nike launched a controversial ad featuring Tiger Woods with a voiceover by his deceased father, Earl. Released last week, just in time for his debut at the Masters, this TV spot had more free coverage in both the mainstream and social media outlets than even Nike could’ve paid for.
Love it or hate it, the spot seems to be helping Tiger’s reputation, which is what Nike was banking on. According to Zeta Interactive, a company that monitors message boards, blogs and social media posts, Tiger’s public perception is on the rise – as if it had any other way to go.
The day prior to the Masters tournament, Woods’ online reputation was at 51 percent positive and 49 percent negative. Just two days later, the positive number had reached 69 percent and the negative fell to 31 percent. Not surprisingly, Nike’s online reputation rose between ten and 15 percent, too.
We were invited to share our two cents on the Nike spot with KARK and KARZ viewers last week. Click here to view the news segment – and the Nike ad itself. Here’s hoping our already stellar reputation garners a few extra points in the polls!
Love it or hate it, the spot seems to be helping Tiger’s reputation, which is what Nike was banking on. According to Zeta Interactive, a company that monitors message boards, blogs and social media posts, Tiger’s public perception is on the rise – as if it had any other way to go.
The day prior to the Masters tournament, Woods’ online reputation was at 51 percent positive and 49 percent negative. Just two days later, the positive number had reached 69 percent and the negative fell to 31 percent. Not surprisingly, Nike’s online reputation rose between ten and 15 percent, too.
We were invited to share our two cents on the Nike spot with KARK and KARZ viewers last week. Click here to view the news segment – and the Nike ad itself. Here’s hoping our already stellar reputation garners a few extra points in the polls!
Wednesday, March 31, 2010
Sells Agency Movers and Shakers
They grow up so fast, don’t they? Like a proud parent, we have watched as talented and ambitious college grads begin their advertising careers with us and evolve into independent, multi-faceted and service-oriented employees. Lately, several of our junior level associates have surpassed our great expectations and therefore deserve some recognition – and new titles. That’s why we’re proud to announce the promotion of three junior associates, Jason Rogers, Lauren Carrigan and Allison Drennon, plus the addition of one new associate, Casey Wormington.
Jason works in Little Rock in the creative department and was promoted from associate art director to art director. Frankly, he’s so talented we forgot he wasn’t a full-fledged art director. He has been with the agency full-time for one year and worked part-time for two years while attending UALR. He has primary art direction and design responsibilities on multiple accounts, including Carlton-Bates, Rx Solutions and the Jacksonville Advertising and Promotion Commission. His exceptional work for the agency has won several industry awards.
Lauren joined the agency’s Little Rock office in late 2008 as junior copywriter and quickly rose to the position of copywriter. She has created concepts for nearly every client within the agency, including Fayetteville’s current marketing, Rx Solutions’ materials and the new QualChoice campaign that will debut in April. She is the agency’s resident grammar enforcer and handles our summer internship program as the Career Clarity Coordinator. Had she written this blog entry, it would be much more clever – our apologies.
As a member of the account services team, Allison’s experience in both public relations and account service has enabled her to move from account coordinator to associate account executive in the 18 months she’s worked for the agency. She’s also a newlywed and has recently moved from our Northwest Arkansas office to Little Rock. All that change doesn’t faze the multi-talented professional who has always worked closely with clients in both central and Northwest Arkansas.
And because we scoop up talent whenever we find it, we knew we had to hire Casey, who has filled the account coordinator position within the Northwest Arkansas office. She has experience as a print advertising coordinator for a nation-wide auto parts business and has a degree in Advertising and Public Relations from Drury University. We’re looking forward to watching her excel as well.
Jason works in Little Rock in the creative department and was promoted from associate art director to art director. Frankly, he’s so talented we forgot he wasn’t a full-fledged art director. He has been with the agency full-time for one year and worked part-time for two years while attending UALR. He has primary art direction and design responsibilities on multiple accounts, including Carlton-Bates, Rx Solutions and the Jacksonville Advertising and Promotion Commission. His exceptional work for the agency has won several industry awards.
Lauren joined the agency’s Little Rock office in late 2008 as junior copywriter and quickly rose to the position of copywriter. She has created concepts for nearly every client within the agency, including Fayetteville’s current marketing, Rx Solutions’ materials and the new QualChoice campaign that will debut in April. She is the agency’s resident grammar enforcer and handles our summer internship program as the Career Clarity Coordinator. Had she written this blog entry, it would be much more clever – our apologies.
As a member of the account services team, Allison’s experience in both public relations and account service has enabled her to move from account coordinator to associate account executive in the 18 months she’s worked for the agency. She’s also a newlywed and has recently moved from our Northwest Arkansas office to Little Rock. All that change doesn’t faze the multi-talented professional who has always worked closely with clients in both central and Northwest Arkansas.
And because we scoop up talent whenever we find it, we knew we had to hire Casey, who has filled the account coordinator position within the Northwest Arkansas office. She has experience as a print advertising coordinator for a nation-wide auto parts business and has a degree in Advertising and Public Relations from Drury University. We’re looking forward to watching her excel as well.
Monday, March 1, 2010
Internship Program Taking Off
This May, the Sells Agency will welcome its inaugural class of interns as part of the Career Clarity program. We’re seeking three students interested in account services/public relations, copywriting and graphic design. They’ll spend the summer helping us with our favorite clients, as well as working on a project of their own. Know any college students who might be interested? More information and application instructions are available on our website.
Wednesday, February 24, 2010
Always a bridesmaid...
The Sells Agency was a finalist for Arkansas Business' Business of the Year award last night. While we didn't bring home the trophy, we still feel like winners. Though it may sound cliché, it really is an honor just to be nominated. Being one of five finalists is something to be proud of, plus we had a good time at the banquet. It was a great reason to break out the suits. Congratulations to the Category One winner, Custom XM printing, and to all of the winners.
Monday, February 22, 2010
Sells Agency a winner in two Addy competitions
Saturday night was Addy night in Little Rock and NWA. We attended both and came home with multiple trophies for several clients including Arvest, Rx Solutions, Mercy Health, TAC Air and even our own agency brochure.
The final results between the two competitions are:
One Gold Addy
Two Silver Addys
Five Bronze Addys
and the People's Choice Award
Congratulations to the creative department, the agency overall and to our clients. Without them, none of these awards would have been possible.
The final results between the two competitions are:
One Gold Addy
Two Silver Addys
Five Bronze Addys
and the People's Choice Award
Congratulations to the creative department, the agency overall and to our clients. Without them, none of these awards would have been possible.
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