Self-Promotion Through Press Release

On Tuesday, one PR industry veteran wrote a release entitled "The Most Amazing Press Release Ever Written." The reaction to this release, which was written as a spoof on the traditional, formulaic press release and only serves to recognize its own excellence, has been mixed.

While some see this release as a waste of time and a good reason to not spend money with this particular PR firm, others hail it as a clever way for the firm to garner attention for itself. Whatever your opinion, this release and its author have certainly garnered their fair share of media exposure, from CNBC to Huffington Post to social media. We salute this effort’s originality!

2010: The Year in Review

Is it January already? The year's end always seems to sneak up on us. As we wave goodbye to 2010, we can’t help but reflect on the past year and see just how much we’ve grown and changed. Here at the Sells Agency, we’ve been fortunate enough to see a 17 percent increase in capital billings, three new additions to our staff, promotions of three associates and two brand new clients.

We’ve welcomed both ABC Financial of North Little Rock and SheltAir of Fort Lauderdale, Fla., to our client roster this year. We’ve also been busy with several multi-channel marketing campaigns, including those for two clients who we started working with in late 2009 – US CosmeCeuticals and QualChoice.

Several of our staff members had their hard work rewarded with promotions in 2010, and we expanded our team as well. Lauren Carrigan, Allison Drennon and Jason Rogers received promotions, while Sarah Kurrus and Kati Wessinger joined the Little Rock office. Casey Wormington also joined our Fayetteville office.

We are thankful both for our achievements and all the fun we had in 2010. Best wishes for a wonderful new year!